Online marketing is a e-Marketing, mostly marketing of products or services online. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet marketing, both in terms of instant response and in eliciting response, are unique qualities of the medium.
Online marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing approaches include engine search, internet advertising, email marketing, forum and blog marketing.
Online marketing is the process of growing and promoting an organization using online media. Online marketing does not simply mean 'building a website' or 'promoting a website'. Somewhere behind that website is a real organization with real goals.
An Online marketing strategy includes all aspects of internet advertising that promotes a company online, including websites, blog sites, article and press releases, online market research, email marketing, and advertising, as appropriate for the promotion of ones' business.
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